articles

The Importance of Writing Articles.

1. Writing Articles add VERY INFLUENTIAL Links to Your Site.

Writing articles is one of the best methods for obtaining one-way backlinks.
They also function as valuable pieces of search engine bait because search engine crawlers are frequent visitors to many of the high-profile article directories.
If you want to get the spiders quickly crawling your site, let us write an original article and then submit it to a site like EzineArticles http://www.ezinearticles.com/, or go to GoArticles, http://www.goarticles.com/ or ArticleCity http://www.articlecity.com/

See SEO PACKAGES for an explanation and our pricing

THE THREE BASICS/CONCEPTS OF A SUCCESSFUL REAL ESTATE WEBSITE:

First off an explanation of successful: A successful website should make you more money by helping you get more listings and bringing you buyers.

In-order for your website to help you get more listings and/or get buyers the following three basic concepts, need to be in place.

This leads me to a very important concept of how to think of a website and the part it plays in your business.

Answer: A website is an (your) online sales presentation.
And like all sales presentations-there is a limited time frame in which to establish that you are the agent your prospect should be dealing with. Therefore you website needs to quickly demonstrate real benefits to your customer. (Customers really only want to know what’s in it for them)

Conclusion: A website will be an integral part of your business.

Although, there is much more to think about in terms of website design etc, for now what’s important is that you can understand some of the ways a website will help your business.

2. The second concept of a successful website, is that people have to be able to find it, by going on a search engine (Google preferably) and looking up relevant search phrases or keywords!

Explanation-Lets say you are an agent in Cocoa Beach Florida, which is in Brevard County Florida. Some examples of relevant search terms or phrases that prospects could use would be-
A-Cocoa beach real estate for sale
B-Cocoa beach real estate agents
C-Brevard County real estate
D-Cocoa beach waterfront properties
E-Cocoa beach short sales

For those of you that already have websites-if you do comparable searches in Google-based on your area, does your site show up?  If so, what page of the results? (The first page is obviously where you want to be, but the top three pages are what you need to shoot for)

So, the big question, is how do we get our site to show up in the top pages of Google?
Answer: Search engine optimization-which involves lots of factors. Google looks at-
The time frame your site/domain name has been up.
The quality of your site content (what it offers the user)
The links back to your site from other relevant sites.
The page-titles, descriptions and keywords, both in the page content and the coding in the background.
In addition, search engines want to see that a site is maintained and not static (meaning new content is edited/changed regularly)
In a nutshell-if you have a content rich site that other sites want to link back to and your site is an ongoing project-with time you will be rewarded with page position.

So, for now the Second important concept to having a successful website is having one that can be found.

3.The third step or concept of having a successful website is what I call the So What Factor.

Lets assume you have a website and it can be found doing a relevant search term.
Ok-now the customer sees it in the search engine results and clicks on it.
The site opens up and the customer is now looking at your online sales presentation.
Based on what he sees, he will either click out of the site or he will spend time looking at what it has to offer. If the customer likes it, they will go deeper into the site meaning they will look at other pages.

A quick explanation: In the past most sites primarily offered access to MLS listings and Bios of the agent. Every site offers that same thing-so to get a customer to go deeper into the site, it has to offer more.
So, the question is, what do you have to offer, that the other agent websites don’t. It certainly won’t just be MLS searches. Bottom line-in the past websites were about the agents-today they have to be about the customer!

That’s not to say you don’t need MLS searches. Just try to think past a straight search. Possibly offer specialized breakout searches, such as all waterfront or properties from x dollars to x dollars or all commercial, vacant land or all short sales etc. So yes, you do need to have MLS listings but be creative. Do some of the work for your customer.

What are other ways to have a site that offers benefits?
Have good information about the area such as cost of living in comparison to other cities, both statewide and nationally. What about health facilities, arts and culture, transportation, recreation etc?

One way to think about this, is imagine a good friend asks you, what’s it like to live in the town of, or which neighborhoods have the closest golf courses nearby etc. Your site should cover as many of these bases as possible. The questions will be dependent on their interests.

Conclusion: