ONLINE MARKETING FAQ'S

1. Do you create Websites without doing the SEO?
Yes we create sites and then you can choose to add our SEO services later.

2. Do you do SEO without having created the Website?
Yes we do SEO for websites that we have not created.In a nutshell SEO is done on-site and off-site. On Site coding etc accounts for about 40% of a websites success in getting found. So in the cases, where we don't have control of the web site-we will provide code and suggestions for the Agent/Broker to ask his web developer to add to the site.

Off-page SEO is the bigger part of a site being found (getting in the top 1 to 3 pages of Google) We do that SEO by way of

A. One way links through Logs-Press releases and Articles
B. Reciprocal LInks from top ranking (PR value ) websites. Our links are all natural NOT PAID for. WE actually contact other website owners and ask for a reciprocal link.

3. Is there any way I can get Verification about my sites Ranking and history?
Yes. We send out monthly verifications show your site position for the search terms and the search engine. We typically monitor Google, Bing and Yahoo but we can add other Search engines that you want verification from.

4. Is SEO Cost Effective?
Great question.Yes it is. Getting your site in the top pages of the search engines translates to traffic. The more traffic the better chance of finding a buyer or attracting a Seller thought your site position. More listings and more buyers of course means more money. As to Cost, I often use this an explanation.

A. If you get one More deal a year, through your website (say a $200,000 home sale) Even at a 50% split, the commission will have paid for our services for a year.

5. How soon after my website is up before I get new customers?
A. If you put up a website and there is no SEO done-then depending on the domain name-the age of the domain name and what geographic area you want to be found under, the answer is, it could take from a year or less to basically forever.

6. Why does the Domain name matter?
The closer the Domain name is to an actual search phrase or keywords used the easier it will be to get found. For example if you are in Naples Florida--obviously www.naplesflrealestate.com rather then www.yourpersonalname.com will get ranked faster. The Idea here is try to get domain names that are as close to or actual Real Estate search phrases that people use.
* We can help you find a good domain name if you don't already have one.

7. Why does the age of the domain name matter? The age of a domain name can influence the SERPS results. Brand new domains are seen in effect as a new business. If the domain is say 3 years old it carries more weight.

The Idea here is TRUST. Search engines believe that an older site will deliver more goods or information then a brand new site. The Search Engines definitely trust older sites more, which results in better rankings.

8. What geographic area--how does that matter? If you are in New York City. there are lots of agents and lots of websites. If you are in Sanibel Florida, there is less competition. Think of it this way. To occupy page 1 of Google means that your site has to kick another site off to put yours there. So less competition makes it easier to get site position.

9. Can my site show up overnight on the first page of the search engines?
NO it cannot unless you use Google adwords. All of the thousands of E-mails sent promising overnight site position are typically scams. Notice in those emails, that there is no web address, just an email address.

If there is a web address--then ask them where their site can be found on the front page of Google? If a company cannot get it's own site on the front page how can they get yours there.

10. Alright so if I use your SEO services and eventually I am on page 1 of the search engines--will that get me buyers.

Good question. The answer is, it depends on what your site has to offer. Remember your site is your Online Marketing Presentation. If the site convinces a buyer you are the one to use, they may contact you. I say may, as Real Estate is a percentage game and not all people looking at your site will contact you SEE Articles

11. What can I do to improve people actually contacting me?
A. Get your site so that it gets lots of traffic--300 site visits a month for example ups your percentage chances of someone contacting you, over 100 visits a month.
B. Offer Lead Capture Items. IDX broker has some good ones we use on our sites. Other examples are Free Buyer Relocation Packages. Customer signup's for Foreclosure listings as well as regular listings based on preference.

*This is a very broad and complex subject--we approach each one of these on an individual basis.

12. So does SEO really matter?
10 years ago or more it didn't matter as much. If you had a website, then people generally found it and you got inquiries.

Today-there are zillions of websites out there and search engines have gotten better at providing results for a specific search term.

13. Specific Search Term--how does that work? The Key Word here is RELEVANCE. Google wants sites on it's top pages to be the most relevant for a given search term. So that means offering the best information based on the search term.

14. How do you determine what are good search terms.
We look at search phrases or terms and see how many times they are entered into search results. This also gives us variations of these search phrases. Example Beach Real Estate is a very popular search phrases but so is Vero Beach Homes for sale or Vero Beach Condos. Both of these get less searches, meaning less competition, so we will plan for a site to get position in all 3 of these phrases. The idea being that Vero Beach Real Estate is going to take the most time to get on the top page(s) and the other two will happen sooner. We basically want to get you traffic ASAP.

15. Again How long before my site is on the top pages of Google?
This depends on the search terms we are going for and the existing competition. For that reason we always go for other search terms besides the one with the most competition. We do this through Keyword research. For example if one keyword gets 12000 searches a month and another comparable term gets 900 a month we will also go for the 900 a month. It is important to get your site showing up and getting you customers asap.

*In addition, we code your entire site, so that all the pages can stand by themselves in the search engines. Some companies use the same coding for the home page for all the rest of the pages--this is wrong. For example if you have a page about the Arts or Education for an area. Then we want anyone looking for that information to also find your site.

16. Well again how long before my site is on the first page of Google?
It depends on how aggressive we do the SEO for you. Think of it as Advertising promotion for your site. In the old days if you were in one magazine a month and another agent was in 5 magazines a month, they typically had a better chance of getting customers. It is the same with SEO. The more pages your site has, and the more aggressive we are with the SEO (Our time and what we do SEE SEO Packages) will affect the time frame.

*SEO is a PROCESS and just like any advertising, it takes time to establish you and your business.

17. What is the most productive way to think of my Real Estate website and my career?
You are Not just in the Business of selling Real Estate. You are A Business! You are the chief cook-bottle washer etc. Like any brick and mortar business, you have to promote your business. As soon as you treat your career as a business and start doing things that successful businesses do, like budgeting, planning and yes advertising/promotion the better chance you have of having a successful business and a great career.

18. What is the current state of affairs as it relates to buyers?
Buyers are harder and harder to get. The reason is that they hold all the marbles and they know it. Bottom Line in my experience is that the agents that are strong listing agents get the most business. Same as always. The percentages go up because there is a better chance buyer will contact them about one of their listings.

19. Why should we have you do our online marketing and websites?
Fourteen years as a Florida REALTOR® and Most recently, I served as Sales Manager for Coldwell Banker Schmitt Real Estate in the Florida Keys to March of 2007. (7 years with the company) Coldwell Banker Schmitt is the third largest Coldwell banker Franchise in the State of Florida. In addition I was in the top 5% of agents in the Keys. I Averaged 25 sales per year in addition to managing.

It simply means I understand the Actual Business of Real Estate and how it works. I am not just a Tech programmer, so understand what you are trying to accomplish with Buyers and Sellers.

*Important to note that in 1996 I created my first website and have been building them ever since. I realized then that the Internet was a great way to market my Real EState Business.

*After managing offices for the Third largest Coldwell Banker Franchise in the State of Florida it became very obvious to me that although Small business owners and real estate agents recognized they needed to change and redirect their marketing towards the Internet, most of them simply don't have the inclination to learn the process or take the time to do it.

Finally-Look at some of the sites on my Portfolio Page
Our Agents and Brokers are some of the most successful agents.

Please feel free to E-mail me with any questions about how this all works.

About Online Marketing

We know how to get your website found so you get new customers.
We offer both Affordable and Verifiable Results!

Important FACTS about Online Marketing

1. If you Market yourself online aggressively, you definitely will have the edge over other Agents and Companies. This really comes into play in a listing presentation. Feel free to contact us for a no-hassle discussion about how all this works. See sample of PDF files we do for our customers to use in their Listing Presentation. Listing Presentation addition

2. 90% of all Real Estate Agent websites cannot be found.
The purpose of a website is to get you BUSINESS!

3. Your Website functions as your Online Sales Presentation.

Our Promise to you

We will take your Business to the Web in the most user-friendly and searchable method known in the industry. We specialize in getting your site in the top pages of the Major search engines and directories through comprehensive Search Engine Optimization utilizing Blogs, Links, Coding, National Press Releases, Individual Property websites, Original Articles and more.

How we work:
We function as Your Online Advertising agency-PR company. That is,each SEO Customer is set up as an Account and then is put on a monthly schedule and a timeline for all our SEO services. We offer you FEEDBACK on your Site as it progresses up the Search Engines ladder. Google Analytics--Ranking Factors in Google, Bing and Yahoo. (we can add any other SERPS you want)

Like an Ad agency, our goal is to earn your confidence with Verifiable and Effective Results and maintain your account for the long term.

We accomplish this by implementing Effective SEO and thereby achieving your marketing goals and clearly putting you ahead of the competition.

our mission statement

Maximizing your online presence through Affordable Real Estate Agent/Broker Web Sites and SEO that establish you as the expert in your geographical area and field of expertise. Thereby attracting buyers and building a large customer base.

Your Public Relations online campaigns will be as unique as your business.